IHOP's Strengths

I was hard-pressed to find any weaknesses that IHOP might have, but I did come up with some strengths: They have many "product lines." Don't let their name fool you, they have a lot more to offer than just pancakes. They have broad market coverage - there are restaurants in all 50 states, and in Canada and Mexico. Their marketing skills are good (have you seen their commercials?). Everyone knows that IHOP has the best pancakes. They also have many diverse ways in which they serve pancakes; in other words, they know how to keep people coming back. That is related to brand name reputation as well. People know that when they go there, they expect a delicious meal. And they get it!