Tuesday, September 21, 2010

DineEquity - Mission

I have looked and looked, and it appears that DineEquity has no mission statement. They have set goals, objectives, and have a "Vision and Values" statement, (I blogged about these in my Chapter 2 blog) yet they remain quiet on their mission. Therefore, I will attempt to come up with one. "Our mission is to serve a delicious breakfast, lunch, or dinner, day or night, to every customer at a great price." I think that sums up who they are, what they do, and why they are here.
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3 comments:

  1. Tara BlazinaSeptember 25, 2010 at 6:05 PM

    Thats odd. Every company needs a mission statement.

    ReplyDelete
  2. JerryC--DineEquitySeptember 25, 2010 at 6:57 PM

    I know. I searched everywhere for one; even their 10k. I don't understand why they wouldn't have one. And if they do have one, they didn't put it in a noticable spot.

    ReplyDelete
  3. Brent- Family DollarSeptember 25, 2010 at 10:11 PM

    Maybe they state it in their television commercial.

    ReplyDelete

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