The part of Chapter 12 that most pertains to my company is "Grounding the Culture in Core Values and Ethics." This is an excerpt from DinEquity's website, under Responsibilty:
"We operate under a cultural framework that we call our Vision and Values. Our Vision and Values are the foundation of our relationships with our guests, suppliers, neighborhoods and each other. It is an articulation of our values and behaviors that defines who we are and how we work. We value innovation, collaboration and diversity and we behave with integrity. These core values and beliefs are also how we hold ourselves and each other accountable to the vision of what we want DineEquity to be."
Very strong statement! Really gives me an idea of what they stand for.
ReplyDelete