43.71
-1.10 (-2.45%)
After Hours: 43.71 0.00 (0.00%)
Oct 28, 5:18PM EDT
Thursday, October 28, 2010
Monday, October 25, 2010
Halloween
Media Alert: Free Scary Face Pancakes for Kids October 29 at IHOP No Tricks - Just Treats as Kids 12 and Under Celebrate Halloween a Little Early
© Marketwire 2010
25.10.2010 13:04:10
| |
WHAT:
IHOP restaurants nationwide will celebrate Halloween a little early this year, offering kids 12 and under a free Scary Face Pancake as part of its No Tricks - Just Treats program designed to provide kids with a safe and fun Halloween event. The "design-your-own" Scary Face Pancake includes an oversized signature buttermilk pancake with a whipped topping mouth and strawberry nose, served with two mini OREO® cookies and candy corn on the side to allow kids to create their own Halloween hotcake.
WHY:
IHOP wants to provide trick or treaters with a safe and fun Halloween celebration that they can enjoy with friends and family.
WHEN:
FRIDAY, OCTOBER 29, 2010, 7 a.m. - 10 p.m.
WHERE:
Participating IHOP restaurants nationwide.
ADDITONAL INFORMATION:
- The Scary Face Pancake is a fun and flavorful play on IHOP's popular Funny Face Pancake.
- The Scary Face Pancake will be offered throughout October and, like all IHOP kids menu items, is under 600 calories. Throughout IHOP's new menu, items under 600 calories are designated with a SIMPLE & FIT icon.
- In a nationwide "Name IHOP's Scary Face Pancake" online contest, which concluded October 20, more than 1,300 entries were received and the winning name is "Count Spatula."
ABOUT IHOP
For 52 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. The first IHOP opened in Toluca Lake, Calif. in 1958, and as of June 30, 2010, there were 1,476 IHOPs in 50 states and the District of Columbia, Canada, Mexico, Puerto Rico and the U.S. Virgin Islands. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN).
Image Available: www2.marketwire.com/mw/frame_mw?attachid=1399389 : www2.marketwire.com/mw/frame_mw?attachid=1399389
Thursday, October 21, 2010
Attention Veterans!
Applebee’s® Thanks Neighborhood Veterans And Active Duty Military With A Free Meal On Veterans Day
Applebee’s Neighborhood Grill & Bar® Served More than One Million Free Meals on Veterans Day in 2009
LENEXA, Kan., Oct. 20 /PRNewswire/ — Once again, Applebee’s will thank our nation’s veterans and active duty military by inviting them to their neighborhood Applebee’s for a free meal on Veterans Day, Thursday, Nov. 11, 2010. Last year, Applebee’s served more than one million military men and women and expects that number to be even higher this year. The company’s appreciation efforts last year were the largest of its kind to give back to the communities nationwide where Applebee’s restaurants are located.
To view the multimedia assets associated with this release, click: http://multivu.prnewswire.com/mnr/applebees/46625/
“It is a real privilege for us to serve our veterans and active duty military on this national day of respect and remembrance,” said Mike Archer, president, Applebee’s Services, Inc. “Veterans Day at Applebee’s is a time for our military to connect with fellow service men and women, swap stories and enjoy a great meal. For us, serving those who serve our country is a true honor. The entire day is filled with fun, memories and great conversations. We’re looking forward to hosting them again this year.”
Guests are encouraged to say thanks to veterans and active duty personnel on Applebee’s “virtual wall of honor” at www.facebook.com/applebees or www.applebees.com.
At Applebee’s across the country last year, lines formed before the doors opened, tables were packed and members of the military and veterans met with old friends, made new ones and celebrated their dedication to our country.
Applebee’s new Veterans Day menu will offer signature and favorite items, including:
Veterans and active duty military will need to provide proof of service, which includes U.S. Uniform Services Identification Card, U.S. Uniform Services Retired Identification Card, Current Leave and Earnings Statement, Veterans Organization Card, photograph in uniform or wearing uniform, DD214, Citation or Commendation.
All neighborhood Applebee’s will be open 11 a.m.-midnight. Guests should inquire with their local restaurant about extended hours. Offer is valid for dine-in only. Traditional sides are included with the free entrees. 2 for $20, appetizers, upgraded side items or extras, beverages, desserts and gratuity are not included.
About Applebee’s
Applebee’s (www.applebees.com) is the world’s largest casual dining chain, with approximately 2,000 locations in 49 states, 16 countries and one U.S. territory. Based in Lenexa, Kan., Applebee’s takes pride in providing a welcoming, neighborhood environment where everyone can enjoy the dining experience. Applebee’s Neighborhood Grill & Bar is a DineEquity, Inc. (DIN: 47.30 +0.51 +1.09%) brand, and is franchised and operated by Applebee’s Services, Inc. and its affiliates.
To view the multimedia assets associated with this release, click: http://multivu.prnewswire.com/mnr/applebees/46625/
“It is a real privilege for us to serve our veterans and active duty military on this national day of respect and remembrance,” said Mike Archer, president, Applebee’s Services, Inc. “Veterans Day at Applebee’s is a time for our military to connect with fellow service men and women, swap stories and enjoy a great meal. For us, serving those who serve our country is a true honor. The entire day is filled with fun, memories and great conversations. We’re looking forward to hosting them again this year.”
Guests are encouraged to say thanks to veterans and active duty personnel on Applebee’s “virtual wall of honor” at www.facebook.com/applebees or www.applebees.com.
At Applebee’s across the country last year, lines formed before the doors opened, tables were packed and members of the military and veterans met with old friends, made new ones and celebrated their dedication to our country.
Applebee’s new Veterans Day menu will offer signature and favorite items, including:
- 7 oz. House Sirloin
- Bacon Cheeseburger
- Three Cheese Chicken Penne
- Chicken Tenders Platter
- Oriental Chicken Salad
- Fiesta Lime Chicken®
- Double Crunch Shrimp
Veterans and active duty military will need to provide proof of service, which includes U.S. Uniform Services Identification Card, U.S. Uniform Services Retired Identification Card, Current Leave and Earnings Statement, Veterans Organization Card, photograph in uniform or wearing uniform, DD214, Citation or Commendation.
All neighborhood Applebee’s will be open 11 a.m.-midnight. Guests should inquire with their local restaurant about extended hours. Offer is valid for dine-in only. Traditional sides are included with the free entrees. 2 for $20, appetizers, upgraded side items or extras, beverages, desserts and gratuity are not included.
About Applebee’s
Applebee’s (www.applebees.com) is the world’s largest casual dining chain, with approximately 2,000 locations in 49 states, 16 countries and one U.S. territory. Based in Lenexa, Kan., Applebee’s takes pride in providing a welcoming, neighborhood environment where everyone can enjoy the dining experience. Applebee’s Neighborhood Grill & Bar is a DineEquity, Inc. (DIN: 47.30 +0.51 +1.09%) brand, and is franchised and operated by Applebee’s Services, Inc. and its affiliates.
Monday, October 18, 2010
Saturday, October 16, 2010
Acquistions, China
IHOP acquired Applebee's in 2007, then followed that by changing the parent name to DineEquity.
As of now, IHOP has no operations in China, however, they do have operations in the Carribean Islands, as well as Canada and Mexico.
As of now, IHOP has no operations in China, however, they do have operations in the Carribean Islands, as well as Canada and Mexico.
Wednesday, October 13, 2010
Share Price update
50.04
-0.31 (-0.62%)
- Range49.90 - 51.24
- 52 week 19.97 - 51.24
- Open 50.53
- Vol / Avg. 243,713.00/284,000.00
- Mkt cap 897.10M
Wednesday, October 6, 2010
Vertical Integration/ Outsourcing
IHOP does not really have a need to do either of these strategies. With the close relationship that they have with suppliers, it would not make sense to integrate backward. As far as outsourcing goes, I am not sure how they could outsource anything in the restaurant biz. It would be interesting to imagine what that would be like though.
Share Price update
DineEquity, Inc.
(Public, NYSE:DIN)45.66
-0.91 (-1.95%)
After Hours: 45.66 0.00 (0.00%)
Oct 6, 4:26PM EDT
Generic Strategies
IHOP appears to follow the generic strategy of broad differentiation. They offer buyers something attractively different from competitors such as Bob Evans and Denny's. IHOP has various ways to offer pancakes unlike anyone else, and they continually mix it up as seasons change; which leads me into the many product lines that they offer - in pancakes alone! They tout these differentiating features as well in their ads (like the New York Cheesecake pancakes). Lastly, they concentrate on these differentiating areas, while the rest of the menu is relatively comparable to other restaurants.
Saturday, October 2, 2010
DineEquity In Preliminary Deals To Refranchise 86 Applebee's
 DineEquity In Preliminary Deals To Refranchise 86 Applebee's | |
by Tess Stynes, Dow Jones Newswires Posted: Friday, October 1, 2010 at 12:18PM EDT  DineEquity Inc. (DIN) said it has reached three preliminary deals to refranchise a combined 86 company-owned Applebee's restaurants, continuing its effort to move to a franchisee operating model.Since IHOP bought Applebee's in 2007 to form DineEquity, the company has been selling company-owned Applebee's restaurants to help pay down debt. As of June 30, it had total debt of about $2.2 billion. The potential sales in the latest deals include 36 locations in St. Louis, 20 in Virginia and 30 in the Washington D.C. market. DineEquity said in a filing Wednesday with the Securities and Exchange Commission that it would continue to have a significant amount of debt after the transactions are completed. The company refranchised 110 Applebee's since the merger through June 30, leaving 393, or 20%, of the chain's total number of locations. A deal is in place to sell 63 in Minnesota and Wisconsin and is slated to close in the fourth quarter. But DineEquity noted Wednesday that if the deal is terminated by mid-November, the company won't be able to carry out plans to redeem $28 million of preferred stock. To read the rest of the story, please go to: The Wall Street Journal. |
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