Thursday, August 26, 2010

First Blog

When I thought about which company to use, my first thought was - pancakes. Therefore, I looked up IHOP, one of my favorite places to dine. I was surprised to learn that they acquired Applebee's in 2007 and then renamed their company DineEquity; which is a franchising company that provides franchisees with the strategic tools needed to enhance shareholder value.

DineEquity is the largest full-service dining company in the world. There are Applebee's in 16 countries, while IHOP has 1,400 locations in the US. DineEquity is looking to "re-energize" both brands, something that they believe is a core competency of their's.

As of today, they last traded at 32.24, up 0.06 from the previous day.

I am looking forward to learning more about them, as well as eating their pancakes.

3 comments:

  1. I am with you on the pancakes.
    Did not know same company as Applebee's.

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  2. I love pancakes!!! Good choice! Can't wait to learn more!

    ReplyDelete